Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.”
Since the arrival of the internet, the face of the marketing and advertising business has dramatically changed. The internet has provided an infinitely wide advertisement board where companies all over the world can post their information, product catalog and brochures. With the increasing number of products and services, internet marketing online business has become a growing industry with fair chances of good profit. Internet marketing, also called e-marketing or online marketing, is the marketing and advertising of products and services on the internet. The definition of what it is depends on because there are several jobs within the field. For example, the owners of a manufacturing company may develop a website that advertises their own products. Some advertisers can be hired to provide ways on increasing the popularity of specific products and services. There are internet marketing groups and firms that work by optimizing website content. Some websites earn by
The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.” Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers. Red Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions. Stop signs have trained us to stop and look
The number of people looking for a home based business is growing rapidly. The economic conditions of today have caused a huge wave of people looking for some type of monetary relief. Many of those people have never run a regular business much less a home based business. They are motivated enough to take the time, effort and sometimes the risk of learning on the go. Trying to figure it all out by themselves. Although the effort and initiative are commendable it is a bit like going to a strange new country. You need to learn a new language, a new set of laws, [rules] almost everything is new and different. You need to learn what is acceptable and good and what new things you need to avoid to stay out of trouble. If you have no one to help – you will have to learn by trail and error.